Professional Work Portfolio

Samples of my writing and marketing content.

Hip-Hop Videos

Yes, you read that correctly. Why lead off a portfolio with a bunch of traditional written work when you can show off some rhyming skills? A couple of employers have tapped into one of my hobbies — writing and performing hip-hop, along with crafting the occasional video — for a variety of engagement opportunities. Most of them are made for internal audiences, but here’s one — regarding Alation’s partnership with Snowflake, a cloud computing–based data warehousing company — that was posted on LinkedIn and presented at a Snowflake partner conference.

• The Snowflake–Alation Partnership

• And here’s a LinkedIn post with a video I made regarding Alation being named one of the UK’s Best Places to Work for Women

Articles and Blog Posts

I’ve written (and ghostwritten) an assortment of blogs and other kinds of marketing collateral, most recently in the tech/data/SaaS space. Some of these (where noted) are for freelance clients, or via marketing/advertising agencies for which I freelance.

• “How the NBA’s Mike James Helps the League Court Data-Driven Success.” A recap of a podcast interview hosted by Alation’s CEO.

• “Decoding Data Culture: Highlights from the State of Data Culture Maturity Webinar.” A blog recapping a webinar related to the research report I also blogged about (see next bullet).

• “Key Findings from the 2023 State of Data Culture Maturity Report.” A recap of a research report I co-wrote, pulling some insights and driving traffic to the report and related webinar recording.

• “revAlation 2023 Recap: Empowering a Brighter Data Future.” A recap of a global conference series for users/customers of the Alation data intelligence platform.

• “How Teamwork Makes the (Data Governance) Dream Work: 3 Pillars for Success.” A blog I authored about data governance.

• “How CURO Financial Technologies Successfully Integrated Data Sources After a Major Merger.” A customer story covering data management and data governance.

• “How Fifth Third Bank Implements a Data Mesh with Alation and Snowflake.” I ghostwrote this article using the transcript of a webinar. Subjects covered: digital transformation.

• “Data Brilliance at the Bay: Alation at Databricks Data + AI Summit 2023.” I ghostwrote this blog, a preview of a tech summit.

• “The Human-Centric CDO: 3 Key Takeaways from the Gartner Data & Analytics Summit 2023 in London.” I ghostwrote this recap.

• “Data Governance Adoption: Bob Seiner on How to Empower Your People to Participate.” Subjects covered: data management, data governance.

• “It’s Not Just the Data, It’s Also the People: CDO Tips from the Data Radicals Podcast.” This blog is a recap of insights from the first season of Alation’s podcast featuring experts in the data field.

• “New Alation Cloud Service for Snowflake: Q&A with Raj Gossain.” An interview with Alation’s then–chief product officer in regard to a new product release.

• “An Evolved Data Catalog, a Centaur, and the Letter E: Alation’s 2022 in Review.” A year-end review of company highlights.

• Case studies for Data Storage IP, a network solutions provider, covering data storage, data migration, cloud migration, and data security:

  • “Data Storage IP Ensures J.R. Cigars’ Cloud Migration Plans Don’t Go Up in Smoke”

  • “Modernizing Imperial Dade’s IT Infrastructure, Priming it for Future Growth”

• “KPMG Study: Reconsidering the Underserved Market.” Bank Systems & Technology, an InformationWeek publication (freelance). Subjects covered: banking, technology.

• “When Players Become Owners: Who Scored Off the Field Before Beckham?” Minyanville (freelance). Subjects covered: sports, sports business.

• “Hello, I Must Be Going.” Agonica (freelance). Subjects covered: sports, culture.

• Blogs for the Town of Islip Economic Development, a client of a marketing agency for which I freelance. Subjects covered include ustainability, municipalities, clean energy, and business.

  • “Islip IDA Plants Seeds for Growth with O’Shea Properties.”

  • “For Clean Energy and Sustainability in Islip, the Future Is Now.”

• “How Probiotics Help Alleviate Bloating: A Natural Solution for Better Digestion.” Doctor’s Biome, a probiotics company (agency freelance). Subjects covered: wellness.

• Blogs for Titan Security, a provider of video monitoring and security guard services, a client of a marketing agency for which I freelance. Subjects covered include building security and drone technology.

  • “Drone Security Systems: The Future of Logistics Perimeter Security.”

  • “Drone Surveillance: Revolutionizing Remote Energy Site Security.”

  • “How Can St. Louis Business Owners Protect Their Businesses?”

• Blogs for Accu Data, a payroll solutions company, a client of a marketing agency for which I freelance. Subjects covered include employee retention, employee experience, and payroll.

  • “How to Navigate the Employee Information Overload.”

  • “How to Streamline Your Payroll and HR Processes.”

  • “Calculating Overtime and PTO: How to Avoid the Payroll Pitfalls (and Penalties)”

As the editor-in-chief and then a freelance writer for brandchannel.com, a branding publication published by the leading branding consultancy Interbrand, I wrote several articles and blog posts, including:

• Feature story: “Similar Search Results: Google Wins.”

• Profile: “Ellen Spitalny, Once Upon a Bakery.”

• Blog post: “Abercrombie Pitch: Enrich ‘Sitch’ to Ditch Fitch.”

Astound Broadband Solutions (Formerly RCN): White Paper

• “Employee Retention Strategies for SMBs.” This is a white paper I wrote based on my research and an outline approved by the client.

Northwell Health: Marketing and Advertising Writing

Samples from my tenure as a senior copywriter at Northwell Health, (formerly North Shore-LIJ Health System), New York State's largest health care provider and private employer, with 23 hospitals and nearly 800 outpatient facilities.

• An assortment of health care marketing and advertising collateral: several examples of my writing in a single file.

• Some highlights of that larger file include:

  • Rewritten and redesigned ad for a Long Island Eye Bank event. This download shows a “before and after” of a flyer I rewrote to promote an event sponsored by a Northwell partner.

  • Forest Hills Hospital: Joint Commission Recognition ad

  • Lenox Hill Hospital: Neurosurgery ad

  • North Shore-LIJ (now Northwell) Cancer Center ad: A prostate cancer screening event

Henry Schein Medical: Content Marketing Writing

Some examples of my work in the Medical division of Henry Schein, a Fortune 500 health care solutions company.

• The revised division homepage: The linked PDF shows the before and after.

• Proposal for a tongue-in-cheek Instagram campaign

• An email I ghost-wrote for the CEO

• Two examples of customer-facing emails

For a section related to the athletic trainer audience, I interviewed prominent ATs about their careers:

• “The Business Side of Athletic Training: An Interview with Dr. Rod Walters”

• “Keys to AT Success at the Secondary Level: An Interview with Sheila Gordon”

• “Communication, Respect and Trust: The Keys to Achieving Work/Life Balance”

• “When ‘AT’ Also Means an ‘Atypical’ Work Schedule: An Interview with Tory Lindley”

Stony Brook University: Facebook Posts and Web Content

Via an ad agency for which I am a freelance copywriter, I wrote the following for Stony Brook University:

• Facebook posts for the School of Professional Development

• Web page for the Center for Teaching and Learning in Community

Northwind Group: Ad and Advertorial Writing

Via an ad agency for which I am a freelance copywriter, I wrote the following for Northwind Group, a real estate developer:

• Advertorial and ad (half-page each) for a local Long Island publication